![]() Drag and drop works exactly like you’d expect. ![]() But in reality you’re using the headset’s quite seamless look+pinch system. Technically speaking, the apps don’t even realize they’re running on a headset.Īs far as the iPad and iPhone apps know, you’re using a finger to control them. Apple’s presence will force the one most important thing that Meta has failed to do in its XR efforts: focus.Įven if there wasn’t a single native Vision Pro app on the headset at launch, its impressive how well most iPad and iPhone apps work on the headset right out of the box. ![]() ![]() But Meta’s piles of cash no longer guarantees dominance of the space. So it’s unlikely that they’ll get pushed out of the XR space- Zuckerberg isn’t going to let that happen after all this time. Luckily for Meta, it has a much more diversified business than BlackBerry did. Apple is not fooling around, they knew Vision Pro would be the first headset of many, so they have built a first-class software foundation for the years to come. Your decade (or more) of smartphone, tablet, and PC muscle memory works in the headset, and that’s significant. What Apple has built on Vision Pro from a software standpoint is phenomenally mature out of the box, and it works exactly like you’d expect, right down to making a text selection, sharing a photo, or watching a video. VR is Getting an Official 'Dungeons & Dragons' Game from 'Demeo' Studio Quest’s interface has always felt like a sewn-together patchwork of different ideas, offering little in the way clarity, intuitivity, and cohesion. Less than 10 years after the launch of the first iPhone, BlackBerry had been all but put out of the smartphone business.Ĭompared to Quest, Vision Pro’s ease-of-use is so very much like the original iPhone vs. Meanwhile, BlackBerry never caught up to the same ease-of-use. Then the iPhone came along, designed as a smartphone that anyone could use, and most importantly, a smartphone that people would want to use.Īnd while the iPhone did less than a BlackBerry at launch, it steadily caught up to the same technical capabilities. At the time a handful of tech companies were making smartphones that mostly catered to enterprise users, a relatively small subset of users compared to all consumers. The moment feels remarkably similar to when the iPhone launched 17 years ago. That’s something Meta has needed for a long time. And even then, it’s not that Apple is magical and going to make the best stuff in the industry all the time it’s that the things it does well are going to set the bar for others to compete against, resulting in accelerated progress for everyone. It’s in this for the long haul, likely with a forward-looking roadmap of at least 10 years. Everything about the device suggests the company does not consider the headset a tech demo. It’s not just Vision Pro itself, it’s Apple. This is the biggest thing to happen since Facebook bought Oculus in 2014. It has to be said that anyone who doesn’t recognize how consequential the launch of Vision Pro is fundamentally doesn’t understand the XR industry. While my full review is still marinating, I want to share some early thoughts I’ve had while using the headset and what it means overall for the XR industry. Over the last three weeks I’ve had the chance to spend significant time in Apple Vision Pro.
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